Industry News | June 22, 2000
Burger King Tests New 99-Cent Value Menus
"Our goal is to provide our customers with a varietyof menu items and affordable snacking options,'' said Dana Frydman, director, product marketing for Burger King Corporation.
"This test is very exciting because none of the new featured items have ever been offered before," said Suzanne Lang, manager, product marketing for Burger King Corporation. "Our new side items, like Mozzarella Sticks and Jalapeno Poppers®, can be enjoyed as snacks or added to a meal as an appetizer or side item.''
These market tests will be supported through local television advertising, radio promotions and in-store point-of-purchase materials.
Food & Beverage
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