Industry News | June 22, 2000

Burger King Tests New 99-Cent Value Menus

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Beginning today, Burger King® customers can savor new tasty menu items for only 99 cents on the BK Cravers Menu, each in New Orleans and Erie, Pennsylvania through July 16, 2000, or while supplies last. The 12 products featured at the 99-cent price point include new items like the Bull's Eye® BBQ Deluxe burger, Chicken Tenders® sandwich, Mozzarella Sticks, five piece Chicken Tenders®, and Jalapeno Poppers®. The menu also includes standards like a local sandwich option, Small Shake, Apple Pie, Hershey's Pie, medium French fries, medium onion rings, and a medium drink.

"Our goal is to provide our customers with a varietyof menu items and affordable snacking options,'' said Dana Frydman, director, product marketing for Burger King Corporation.

In New Orleans, 5 Burger King restaurants will participate and 15 will participate in Erie.

"This test is very exciting because none of the new featured items have ever been offered before," said Suzanne Lang, manager, product marketing for Burger King Corporation. "Our new side items, like Mozzarella Sticks and Jalapeno Poppers®, can be enjoyed as snacks or added to a meal as an appetizer or side item.''

These market tests will be supported through local television advertising, radio promotions and in-store point-of-purchase materials.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.