Industry News | January 5, 2009
Burger King Updates Whopper
“The Angry Whopper puts a hot and spicy new twist on the original Whopper sandwich taste,” said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. “It promises to aggressively ignite the taste buds of our guests.”
In conjunction with the new burger, BKC will also launch www.angry-gram.com, a humorous Web site that allows visitors to use the burger to deliver Angry-Gram e-mails to those who may be getting on their last nerve.
Upon opening, the Angry Whopper animates and humorously rebukes the recipient with a message recorded by the sender.
The Angry Whopper sandwich will be available through March 30, 2009 for a suggested retail price of $3.69.
In addition, the Angry DOUBLE WHOPPER® will be available for a suggested retail price of $4.49, and the Angry TRIPLE WHOPPER® will be available for a suggested retail price of $5.19.
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