Industry News | October 22, 2012

Burger King Wants Guests to Play for Chance to Win Wii U

Burger King restaurants are giving guests the chance to own a Wii U system, the new gaming and entertainment system from Nintendo that launches on November 18. As part of the Burger King Wii U Instant Win Game, BK guests can go online to play a game, which will utilize information found on their guest receipt. No purchase is necessary.

There’s also a contest just for young guests who enjoy a challenge. Kids ages 12 and younger can log onto BKCrown.com and play fun games for the opportunity to win one of 10 Wii U systems and other fun Nintendo-themed prizes. At approximately 7,400 participating Burger King restaurant locations in the U.S., guests will receive a Nintendo-themed toy with the purchase of a Kids Meal during the promotional period. Toys will include Nintendo favorites such as Mario and Luigi figurines, as well as toys inspired by the Wii U console and the Wii U GamePad controller. Additionally, children will be able to get limited-edition Mario and Luigi Wii U-themed BK Crowns and Kids Meal boxes at participating restaurants, as well as a fun-filled New Super Mario Bros. U Activity Booklet. All toys and promotional items are available while supplies last.
 
“Like Burger King, the Wii U console provides families with the occasion to get together to enjoy each other and interact in a fun and memorable way,” says Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide. “We’ve enjoyed a great relationship with Nintendo and are excited to offer our guests a chance to be one of the first to own this highly-anticipated gaming system.”
 
“Wii U and the integrated Game Pad controller create new and unique ways to play games, enjoy video entertainment, and connect with family and friends,” says Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “By partnering with the Burger King brand, we aim to bring the fun of the Wii U experience to the thousands of families who visit their restaurants.”
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.