Industry News | March 20, 2003
Burger Kings Brings Back Italian Chicken Sandwich
"This limited-time offer will feature the great taste of our chicken sandwiches and will leverage our HAVE IT YOUR WAY® equity by emphasizing a choice between these all-time favorites," said Rick Brown, senior vice president, marketing programs and sales, Burger King Corporation. "The Original Chicken Sandwich has been one of consumers' favorite sandwiches since its introduction over 25 years ago. The Italian Chicken Sandwich has been a popular special offer in the past with proven appeal to our consumers."
The Italian Chicken Sandwich features an all-white meat chicken patty topped with mozzarella cheese and marinara sauce on a hoagie-style sesame seed bun.
National print and television advertising will support this limited time offer, Burger King said in a statement.
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