Industry News | May 19, 2000
Burger King's New Spicy Chicken
The Spicy Chicken sandwich contains a 4-ounce pepper marinated chicken patty with a spicy, crispy homestyle coating; two slices of tomato; 3/4 ounce of shredded lettuce; and a specialty Chipotle sauce on a spicy-flavored bun. The Chipotle sauce combines several ingredients including Chipotle peppers, which are dried jalapeno peppers, and a mayonnaise-based sauce. The sandwich will be sold for a recommended price of $2.89, and the Value Meal, which includes sandwich, french fries and a soft drink, will be sold for a recommended price of $4.39.
Burger King will be supporting the promotion with television and radio advertising featuring the new "Got the Urge" tagline and a voiceover of Kathleen Turner, as well as with as in-store merchandising. Network television advertising, created by Lowe Lintas & Partners, begins airing on May 21.
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