Industry News | December 13, 2010

Burger-Scented Candles Burn Again at White Castle

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White Castle's Original Slider-scented candle is now available for purchase in all White Castle restaurants. Due to the candle's popularity and to meet customer demand during the holiday season, White Castle decided to make the candle available online and in stores.

The Original Slider-scented candle has been in high demand since it first became available for purchase in May in honor of National Hamburger Month. In October, the candle returned again at White Castle's online retail outlet, www.houseofcrave.com.

"Customers everywhere are clamoring for the candle, so we're going to make it even easier for them to get what they crave," says Jamie Richardson, White Castle vice president of corporate relations.

White Castle's Original Slider-scented candle is the only burger-scented candle on the market.

The candle design replicates the slider in a ceramic holder that reproduces the signature cardboard sleeve of the White Castle hamburger packaging. It's a fun gift for the meat-lover in the family and for supporters of autism awareness. The candle retails for $13 and net proceeds benefit Autism Speaks.