Industry News | February 15, 2013
BurgerFi to Debut in the Big Apple
The BurgerFication of the Nation that began in Florida continues, as the all-natural burger franchise BurgerFi opens the doors to its first New York City location in February 2013 on 1571 Second Avenue (at East 82nd Street).
BurgerFi brings a modern and healthy twist to the classic favorite roadside burger stand of the ’50s and ’60s, serving food made from all-natural ingredients in a fast-casual environment that features environmentally sustainable elements like recycled furniture and fans that use 66 percent less electricity. BurgerFi has reinvented the burger from the ground up, standing apart from other “better burger” franchises. BurgerFi burgers are made from all-natural Angus beef from cattle that are humanely raised, 100 percent antibiotic- and hormone-free, and sustainably farmed. The made-to-order menu also includes a tremendous variety of specialty items like Wagyu Kobe beef hot dogs, daily prepared vegetarian quinoa burgers, hand-cut fries and onion rings, a variety of specialty toppings, gluten-free options, frozen custards, natural cane sugar sodas, craft beer and wine, and more.
"I’m thrilled that BurgerFi will have a presence in New York City and become part of the city’s tremendous food culture,” says Nick King, chief operating officer at BurgerFi International. “BurgerFi believes our ‘farm to tray’ approach—better for both our customers and the environment—as well as our delicious variety of food and unique dining experience are all components that diners feel good about, and keeps them coming back for more.”
The BurgerFi philosophy is “all natural tastes better,” and New York City customers will be able to get a taste in February. The franchise also offers online ordering via its website at www.burgerfi.com. The BurgerFi opening in New York City is the first of two planned Manhattan locations, and will put the franchise one step closer to having 16 locations open by the end of February, with more than 60 total restaurants set to be opened nationwide by the end of 2013.
Food & Beverage
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