Industry News | April 25, 2013

Burgerim Launches in North America

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U2R1 Media, a full-service brand and marketing agency with offices in Los Angeles and Toronto, announced it has completed the launch of the Burgerim restaurant franchise in North America with a new flagship location, website, brand identity, and franchise sales kit.  

Oren Loni and Ashley Gershoony, the team behind Burgerim, made a pact in 2008 to introduce a better kind of burger to the world.

They dreamed of offering all-natural, fresh beef patties and infusing them with their heritage and love of the Mediterranean.

Knowing their target audience, the team introduced a wide variety of meats, toppings, spices, sides, and salads to create an infinite number of flavor combinations and, in the end, give birth to a burger revolution.

“We needed an agency who was going to establish the brand of our burger franchise here in the U.S.,” Loni says. “U2R1 really stood out from all of the other agencies.”

Just as Burgerim wanted to keep things fresh, so did U2R1. Not only did the agency create a brand identity that encompassed Burgerim’s tagline, mission, and communications story, but it also built a website that empowered the brand.

The U2R1 team created a platform that allowed Burgerim to update its website on a frequent basis given its plan for rapid growth. Showcasing the variety of food options was critical, and copywriting was employed to craft all of its materials and ensure clear objectives and effortless navigation for consumers.

“Knowing and understanding Burgerim’s potential, we also gave them the opportunity for expansion … by creating a franchise sales package that we built from scratch to ensure a concise brand vision and mission that could be communicated to potential franchisees,” says Sari Gabbay, founder and president, U2R1 Media.

“Sari really understood our vision and her team did a phenomenal job … as a marketing extension of our company, advising us on many aspects of our brand, from the look of the restaurant to the experience to the packaging design,” Gershoony says. “U2R1 gave us the materials we needed to help further our sales initiatives and succeed as a new brand in North America.”