Industry News | August 30, 2013

Burgers, BBQ, Bourbon Make Up Quaker Steak & Lube LTO

Quaker Steak & Lube, known for its Best Wings USA and more than 25 sauce varieties, has launched its third limited-time offer across its system.

Themed “Burgers, BBQ, Bourbon & Brew,” this limited-time menu features hand-crafted burgers created from The Lube’s own staff Burger Contest held earlier this year.  

Diners will find bold flavor choices on the limited time “Burgers, BBQ, Bourbon & Brews” menu, featuring edibles like the Mozza-Rati Burger and Boom Boom SurfBurger, the two winners in the system-wide contest.  

The staff Burger Contest had close to 70 custom burger entries across the Quaker Steak & Lube system. Following weeks of reviewing and taste testing the burger creations, the two winners chosen are creative and fit seamlessly with the brand.

The promotion also features bourbon beverages for the over-21 guests, including Jack Daniel’s Tennessee Honey in a “keep the glass” Lube Bar Jar, along with signature bourbons Jim Beam and Maker’s Mark.

“The Burgers, BBQ, Bourbon & Brews menu will offer unique new burgers that our Lubies will love,” says Marla Pieton, vice president of marketing, Quaker Steak & Lube. “The new items are designed to fill you up this fall and pair perfectly with good friends and good times.”