Industry News | April 16, 2007

Burgerville Awarded 'Better Burger'

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The Food Network recognized Burgerville, a restaurant chain based in the Pacific Northwest, with its "Better Burger" Award. The network selected Burgerville because of its use of high-quality, local, seasonable ingredients and its commitment to sustainability as demonstrated by its use of wind power as an energy source for all its restaurants.

Burgerville, part of The Holland, Inc. group of restaurants, is widely known within the Pacific Northwest for its fresh food, commitment to partnering with local suppliers, and leadership in implementing and advocating sustainable practices. This honor, awarded at Food Network's first ever Food Network Awards ceremony, televised on April 15, signifies an increase in nationwide attention in Burgerville and sustainable practices.

"Burgerville's commitment to fresh, local, seasonal ingredients, coupled with its use of wind power contributed largely to their being chosen for this award," says Bruce Seidel, senior vice president, program planning and special projects for Food Network. "We are proud to showcase Burgerville as one of the winners of our Food Network Awards, which celebrated food, pop culture, and innovation."

Burgerville was honored not only for the authenticity of its food, but the environmentally conscious manner in which the company operates. Supplier partnerships with local companies like Country Natural Beef for sustainably raised beef, contribute to Burgerville's reputation for uncompromising quality.

"We hope that this national recognition of Burgerville's mindful approach inspires others to think about the communities they serve when considering their business approach," says Jack Graves, chief cultural officer at The Holland. "We are committed to changing the way that business does business and we thank Food Network for recognizing our efforts."

Burgerville was selected to win the "Better Burger" award category by an internal panel led by Food Network Kitchens, which represents all departments at the network. The red carpet awards gala was filmed in Miami Beach, Florida, and hosted by Emeril Lagasse. The ceremony was filmed live on February 23 as part of the Food Network South Beach Wine & Food Festival. The program aired April 15 at 9 p.m. (PDT).