Industry News | January 31, 2006

Burgerville Supports Guests' Health and Well-Being by Switching to Trans Fat Free Oil

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Consistent with the company's commitment to its guests of delivering great taste and good nutrition, The Holland, Inc. today announced that it is switching to trans fat free oils at all of its Burgerville restaurants. By February 1, all 39 Burgerville locations will transition to cooking with trans fat free oil. Menu items, including favorites such as french fries, halibut, chicken strips and Walla Walla sweet onion rings, will now be prepared with a trans fat free canola oil.

"This was a decision that we made based on feedback from our guests," said Jack Graves, chief cultural officer for The Holland. "We want to provide healthier selections for our guests while also maintaining the great flavor of Burgerville food that our guests have come to rely on. We've conducted a number of taste-tests, and our guests told us how much they love the taste and texture of items cooked in the new canola oil. We are excited to offer our guests the same great tasting food using a healthier product."