Industry News | August 24, 2000
Buy Krispy Kremes, Help Nonprofit Group
That's the tradition Krispy Kreme of Northern California will kick off Tuesday, Aug. 29, with the opening of its newest store in Mountain View, which will share its opening-day revenue with the Support Network for Battered Women of Santa Clara County. Meanwhile, the franchise's first store in Union City will give a quarter from each dozen sold that day to the Police Activities League (PAL) in Union City, a youth-oriented program supported through the Union City Police Department.
The tradition of sharing a day's revenue with a local nonprofit will continue with the opening of Krispy Kreme's Sacramento store this October and with the grand openings of all Krispy Kreme stores throughout Northern California.
"Giving back to local communities by helping nonprofits is a longstanding tradition with Krispy Kreme nationally, and we're proud to build on that tradition here in Northern California,'' said Brad Bruckman, area developer for Krispy Kreme in Northern California.
The Support Network for Battered Women provides support services to battered women and their children, including a 24-hour toll-free crisis line, support groups, counseling, legal assistance, residential shelter, a children's program, information and referrals, and community education.
PAL of Union City, started just five years ago, sponsors everything from youth athletic teams to field trips, a science fair and a Christmas party for low-income families.
"Krispy Kreme has been fantastic with us,'' said Cpl. Raul Galindo, of the Union City Police Department, adding that the donation might be used to buy toys for PAL's Christmas party.
Besides its reputation for making delicious, fresh hot doughnuts across the nation, Krispy Kreme has become a national sensation as the Southern delicacies arrive in new communities from New York City to Los Angeles. It's not uncommon for a new Krispy Kreme store to sell several thousand dozen doughnuts on its first day; that's exactly what happened when the Union City store opened last March 21.
The Union City Krispy Kreme donated a portion of its opening-day revenue to Centro de Servicios, an East Bay nonprofit organization that started as a food bank and has grown to offer legal assistance, clothing, translation services, transportation and many other services designed to help lower-income families improve their quality of life. The relationship with Centro de Servicios continues through daily donations of doughnuts to the food bank and an agreement with its employment referral service to find potential workers.
Founded in Winston-Salem, N.C., in 1937, Krispy Kreme quickly became a Southern tradition and today is expanding throughout the country. Krispy Kreme currently operates more than 150 stores in 27 states. An estimated 3.5 million Krispy Kreme doughnuts are made each day. The company recently went public and its stock is sold under the Nasdaq ticker symbol KREM.
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