Industry News | February 19, 2010

Buy a Large Drink, Get a Free Grilled Sandwich

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Jack in the Box restaurants will offer a free Grilled Sandwich with the purchase of any large drink on February 23 to drive trial of the new premium product launched earlier this month.

Jack in the Box offers two varieties of Grilled Sandwiches, each served on grilled artisan bread: Turkey, Bacon & Cheddar, which features roasted turkey, two slices of cheddar cheese, and two bacon strips topped with a sundried tomato sauce; and Deli Trio, which features Genoa salami, sliced ham, roasted turkey, two slices of provolone cheese, and two pickle fillets topped with a creamy Italian sauce. Grilled Sandwiches are available at participating Jack in the Box restaurants for $3.99 each, plus tax.

“Our new Grilled Sandwiches have been very popular, especially among guests looking for something different than the traditional fast-food fare,” says Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. “This is an innovative menu item for a major fast-food chain, with a distinctive blend of high-quality, flavorful ingredients, like the new grilled artisan bread. As word spreads about the February 23 promotion, we want to drive trial of our new Grilled Sandwiches and attract consumers who might not typically visit a fast-food restaurant to introduce them to the many other innovative menu items that differentiate Jack in the Box from our competition.”