Industry News | March 12, 2010

Buy a Pizza, Give $1 to Cancer Research

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When it comes to cheering for their favorite schools during NCAA March Madness, basketball fans are being asked to put their money where their mouth is—in the Papa John’s “Coaches Code Challenge” to raise money for the V Foundation for Cancer Research and the Kay Yow/WBCA Cancer Fund.

Beginning March 16 in partnership with the National Association of Basketball Coaches (NABC) and the Women’s Basketball Coaches Association (WBCA), college basketball fans who enter their favorite coach’s promo code while ordering online at Papa John’s Web site will automatically designate $1 of their Papa John’s order to the V Foundation for Cancer Research and the Kay Yow/WBCA Cancer Fund in partnership with the NABC and WBCA. The special offer includes an XL two-topping pizza for $12, with $1 from each order going to fight cancer.

Throughout the Tournament, coaches and college athletic departments will be reminding fans of the challenge and their respective promo codes—all in a race to raise money and earn bragging rights as the school that best supported its basketball program’s fight against cancer.

Papa John’s, the Official Pizza of NCAA March Madness, will keep a running score of the donations received on Papa John’s Facebook page and will distribute regular updates on the standings and total money raised.

“Everyone’s an NCAA basketball fan this time of year and Papa John’s is extremely proud to help the NABC and WBCA turn that passion toward a great cause,” says Andrew Varga, chief marketing officer for Papa John’s. “No matter how your team fares on the court, you can play an active role in helping your school win in the fight against cancer.”

The challenge ends at midnight ET on April 6. The total donations received as part of the Coaches Code Challenge will be divided evenly between the two charities. March is one of the busiest months for Papa John’s. The company expects to sell upwards of 10 million pizzas during the NCAA tournament, with sales ramping up as lower-seeded teams advance.