Industry News | April 27, 2010

Buy Some Chicken, Listen to Some 'Chicken'

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Average Joes Entertainment and Zaxby’s partnered to offer Colt Ford fans the opportunity to get a free Meal Deal when they purchase a copy of Ford’s latest album, Chicken and Biscuits, in stores. When fans join the Zax Mail Club, they’ll receive a coupon for a free Zaxby’s Meal Deal.

“We feel privileged to have the chance to partner with such a great brand,” says Shannon Houchins, CEO of Average Joes Entertainment, label home to Ford. “For a long time Zaxby’s and Average Joes have looked for an opportunity to align in order to diversify product in the marketplace, and this album lent itself to that prospect.”

This exclusive promotion supports the introduction of Zaxby’s to country music fans nationwide as the first 50,000 copies of the album shipped to retail included an offer of a free Zaxby’s Meal Deal upon joining the fast food establishment’s e-mail club.

Zach McLeroy, president and CEO of Zaxby’s Franchising Inc., echoes Houchins’ excitement. “Zaxby’s is pleased to partner with Average Joes Entertainment and Colt Ford on this unique marketing alliance, and we look forward to the continuing growth of our franchise and brand while supporting country music,” he says.