Industry News | July 12, 2011

Café Rio Celebrates Second East Coast Location

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Cafe Rio Mexican Grill will open its second East Coast location on Wednesday, July 13, in Manassas, Virginia, kicking off a week of customer appreciation events and offers for the local community. The dates and events are as follows:

July 13: Opening day

A Ribbon Cutting Ceremony will take place at 10:45 a.m.at 7803 Sudley Rd., Manassas. Every meal ordered will receive a bounce-back free meal card, allowing customers to return on July 16 for a free meal. Wounded warriors will be attending as representatives for the Hope for the Warriors Foundation, who will be honored on that day. There will also be a donation ceremony taking place with a check presented to Hope for the Warriors and Prince William County Public School District.

July 14, 15: Every meal ordered will receive a "bounce-back" free meal card, allowing customers to return on July 16th for a free meal.

July 16: Bounce-back free meal card redemption. This card may be exchanged for any Cafe Rio Mexican Grill meal, including a drink.

July 17: Cafe Rio Mexican Grill will offer a coupon in the Sunday Washington Post Prince William Extra that allows customers to purchase any Burrito or Salad meal for $1.00 on July 18, 19 or 20.

July 13-17: A free meal will be given to all media personnel who show proper credentials.

The opening of the Manassas location will mark the company's second of nine locations planned in the D.C. Metropolitan Area. Cafe Rio Mexican Grill is nationally known for its made-from-scratch cooking using only fresh ingredients in every meal. There are no freezers or microwaves in any of the restaurants. Cafe Rio Mexican Grill employees are up early every morning, hand-squeezing approximately 1,000 limes per day, hand-scooping fresh avocados and making secret recipes from scratch. All of the signature sauces and salad dressings are made by hand and every tortilla is handmade fresh in front of the customers in an open-view kitchen. Cafe Rio Mexican Grill uses only USDA choice beef, and its pork and chicken are deemed highest quality.

"We were grateful for the support we received during the opening of our first East Coast location in Olney, Maryland, and wanted to return the favor by opening Manassas with a week of customer appreciation events," says Bob Baker, Cafe Rio Mexican Grill President. "We are excited to continue our growth plans and offer more jobs in the marketplace, especially during a time when unemployment is on the rise. We hope everyone in the Manassas area visits during opening week for our planned festivities."

In order to continue giving back to the Manassascommunity and East Coast area, Cafe Rio Mexican Grill will be announcing a Teacher Appreciation Week and Military Appreciation Week coming up in August, where free meals will be given to anyone with proper identification.

Cafe Rio Mexican Grill was recently voted the number one Quick Service Restaurant in the nation for 2010 through the prestigious Sandelman and Associates' Quick-Track Award, edging out strong companies such as In-N-Out Burger, Chipotle, Chick-fil-A, and Pei Wei. The Quick-Track Award is an honor limited to the very best restaurant performers in the nation. This highly respected award is based solely on customer reviews and dining experience: taste of food, overall service, speed of service, and value.