Industry News | August 9, 2013
Calexico Taking NYC Area by Storm
Calexico, the NYC-based concept that was named Best Mexican in New York City by Zagat, has signed a major multi-unit franchise deal – it’s third of 2013. The new deal is a 10-unit deal for Long Island and Queens, neighboring the brand’s home markets of Manhattan and Brooklyn where they have built a near-cult following.
Calexico currently has open 2 brick-and-mortar stores in Brooklyn, three NYC-area carts, a unit in the state-of-the-art Barclays Center, and a new franchised store open on the Lower East Side of Manhattan; as well as multi-unit development deals signed for Manhattan and Philadelphia and a third company store coming shortly to the Park Slope neighborhood of Brooklyn.
The Long Island/Queens franchisees for the area are three entrepreneurial brothers whose backgrounds range from the financial industry to the retail industry, and two of the franchisees have previously owned a business.
A spokesman for the brothers says, “We strongly feel Calexico offers a terrific product at a great value that is not well served in many areas. We hope to create a strong identity across Queens and Long Island, extending their current footprint.”
They expanded on that by saying, “The unique and varied interior design of different locations is another reason Calexico appealed to us. The exceptional creative talents of the Vendley brothers are a great complement to our skill set and will be an asset to building out a top tier brand. Who doesn’t enjoy a relaxed atmosphere, cool music, and stellar tacos?”
They have not yet settled on real estate for the first location, but are confident in their chosen territories saying, “New York has always been a strong market for the restaurant industry and will continue to innovate and strengthen in the future.”
Calexico is working with Fransmart, the franchise development company behind the explosive growth of brands such as Five Guys Burgers and Fries and Qdoba Mexican Grill, to expand the brand’s footprint across the U.S.
Food & Beverage
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