Industry News | May 13, 2011

California Gets a New Teriyaki Experience

In an effort to continue fulfilling the demand for fresh Japanese fast food with a healthy twist, Teriyaki Experience is expanding its flavorful, healthy Asian-inspired cuisine into Fairfield, California, with the opening of its newest restaurant location.

The new restaurant location, which opened on April 28, 2011, is situated at 1350 Travis Road in the Westfield Solano Mall and is part of an aggressive growth initiative to develop 21 locations over the next ten years throughout Sacramento, El Dorado, Placer, and San Joaquin Counties. The local initiative in Northern California is part of a nationwide expansion plan that calls for 500 locations across the nation in the next five to seven years.
 
"We are excited to further our growth in the state of California as it helps us push forward to meet our national expansion goal," says Nick Veloce, president & COO of Teriyaki Experience. "The new location provides mall visitors an opportunity to visit a restaurant establishment that offers a quick and healthy fast-food alternative."
 
Franchisee of the Solano store, David Marquez is no amateur to running his own business. As the Founder of SBM Food Corporation, David comes equipped with more than 30 years of restaurant and business experience in both corporate and franchise operations. SBM is also a franchisee of Popeye's Louisiana Kitchen, operating two locations in Sacramento with combined sales in 2009 of $3.7 million. Previously working as director of operations for a multi-unit McDonald's franchisee, Marquez will bring with him best practices and lessons learned from McDonald's founder, Ray Croc.
 
"We knew Fairfield was the perfect market for us to open a Teriyaki Experience restaurant as there are a growing number of families and business professionals in the area seeking affordable dining options," Marquez says. "As more and more consumers begin to realize that fast food doesn't have to be fat food, we look forward to continuing to provide them with healthy and delicious options."