Industry News | October 25, 2013

California Tortilla Announces National Menu Changes

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This month, California Tortilla is changing its menu. Chef-Inspired Creations feature Cal Tort’s signature burritos plus three popular limited-time offerings that are now here to stay: the Bacon Chicken Club Burrito, Korean BBQ Burrito, and Caribbean Mango Salad. The California Sunset Bowl is the fourth new menu addition created by California Tortilla chef Keith Goldman. It features grilled Mesquite chicken and veggies on a bed of spinach, rice, and black beans with low-fat Spicy Sunset sauce, salsa, cilantro, and sliced avocado.

Self-Inspired Creations is a completely new section on the California Tortilla menu, for customers who want to craft their own meal. Customers can concoct their own Cal-Mex invention from an abundance of ingredients by choosing an entrée, including burrito or bowl, salad, fajitas, nachos, and more, then selecting a protein or veggies, and loading up on extras from a list of “Fresh Stuff to Add.”

Additionally, the Fresh Deal—a grown-up version of the traditional combo meal—gives customers even more flexibility by allowing them to get a drink and their choice of any side item or dessert for only $2.99. Side items to choose from include chips and salsa, chips and queso, chips and guacamole, Mexican rice, black beans, rice and beans, a side salad, a cookie, or a brownie.

“Flexible food choices and unique flavor combinations have long been hallmarks of the California Tortilla menu, and we are glad to see fast-casual trends moving in the same direction,” says Bob Phillips, president of California Tortilla Group Inc. “Our menu is now 100 percent customizable, allowing for the Cal Tort dining experience to be unique to each individual customer.”

California Tortilla’s new menu is currently rolling out regionally and will be available at all locations by November 1.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.