Industry News | August 13, 2012
California Tortilla Gets Political with Presidential Burrito Bowls
Even before the National Conventions, election season starts now at fast-casual chain California Tortilla, as it officially introduced its 2012 Presidential Burrito Bowls, inspired by President Barack Obama and Republican challenger Mitt Romney.
For the fifth consecutive election cycle, the chain will offer Presidential-themed products. It unveiled the contenders for the 2012 election, available in stores on August 13.
The offerings include: Obama’s Chicken Teriyaki Luau Bowl, which includes Mexican rice, grilled chicken, teriyaki sauce, stir-fry vegetables, and grilled pineapple spears, garnished with chopped green onions and served in a bowl; and Romney’s Mexican Mitt-Loaf Bowl, made with grilled Mexican meatloaf, fresh mashed potatoes, sautéed vegetables, a sweet and savory sauce, corn, and salsa, garnished with chopped green onions and served in a bowl.
Both items come with a special toothpick featuring the candidate’s face. Each costs $7.29 plus tax, and they can be upgraded to a combo with a drink and chips with queso or salsa.
“While Americans get to vote every four years in the ballot box, we also give them the ability to vote with their taste buds,” says Vice President of Marketing Stacey Kane. “Truthfully, the stomachs never lie, as our burrito system has accurately elected local, state, and national elections in the past, including the very close 2008 Presidential race.”
California Tortilla COO and head chef Keith Goldman developed the bowls after careful research of the candidates’ backgrounds and food preferences.
The “voting” will culminate at a special event on Monday, November 3, where California Tortilla will use the burrito bowl results to accurately predict the Presidential election before the polls even open.
In an additional twist this year, the chain allowed its loyal Facebook and Twitter fans, along with Taco Talk e-newsletter subscribers, to name the Presidential Burrito Bowls.
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