Industry News | February 12, 2013

California Tortilla Shows “S’more Love” with Free Dessert

This Valentine's Day, California Tortilla invites guests to indulge in the S'more Love dessert, available Thursday, February 14, for one day only. The dessert is offered for free with every entree purchase.

Stuffed with banana, milk chocolate, and marshmallows, then deep-fried in a Peruvian chocolate tortilla and sprinkled with powdered sugar, the fast-casual chain needed the perfect monker for the decadent treat.

It engaged its Facebook fans to submit their best ideas. After combing through more than 400 entries in 24 hours, and holding a public vote, "S'more Love" emerged as the victor, winning Suzanne Ianiro free burritos for a year.

California Tortilla Twitter followers will have one more chance to win the big prize. If they tweet #caltortsmorelove between February 11 and February 15, they will be entered into a drawing for a year's worth of free burritos. Each tweet is another entry.