Industry News | June 1, 2012
California Tortilla Turns Up Volume on Concert Giveaways
East Coast fast-casual chain California Tortilla announced today an extension of its long-term partnership with premier concert promoters I.M.P. to include “Ticket Tuesday” giveaways of free concert tickets to top concert venues Merriweather Post Pavilion and the 9:30 Club near Washington, D.C.
Each Tuesday from May 29 through Sept. 4, California Tortilla will post trivia contests on Facebook and Twitter. Every correct response will be entered into a drawing for that week’s ticket package.
“We wanted to offer our customers the best summer ever by sending them to the hottest live concerts,” says vice president of marketing Stacey Kane. “Our customers who engage with us on social media get special access to company news and exclusive deals, so we want to use this partnership to invite more people to join us there.”
Some of the shows targeted for ticket giveaways this summer are Sarah McLachlanwith The National Philharmonic at Merriweather Post Pavillion and Jukebox the Ghost at the 9:30 Club.
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