Industry News | July 29, 2011

Camille’s Goes Paperless With iPads

Beautiful Brands International has just launched a new Go-Green Initiative with the system-wide rollout of Apple iPads at its new Camille’s Sidewalk Café stores. The iPads are being used in an effort to increase kitchen efficiency and reduce the amount of paper used in the franchise.

“Our new Apple iPads are a terrific way for us to take a proactive approach when it comes to conserving our natural resources,” says David Rutkauskas, Beautiful Brands founder, president, and CEO. “Not only do the iPads increase our efficiency with less paper but we’re also able to vastly improve our service to our customers. This system is an excellent way to accomplish our goals of meeting our guests’ needs together with helping the environment.”

The new Apple iPads are easy to use and require no paper to operate. Instead of taking orders on chemically coated paper, workers can type up the order on the iPad screen for the kitchen to instantly access. As orders are served, they can be deleted from the queue with the simple touch of a screen.Through this new Kitchen Display Technology (KDS by Revel Systems) customers also have the option of getting an emailed receipt instead of a paper version.

“We really try to be innovative and socially conscious at the same time,” Rutkauskas says. “We feel sure this technology will greatly streamline our workflow and service while also doing something incredibly important for the environment.”    

A pioneer of the fast-casual industry, Camille’s now has more than 84 cafes in 27 states and 10 countries, with stores in development and under construction worldwide.

“The way we use technology says something important about who we are as a company,” Rutkauskas says. “We’re using a high-tech approach to deliver less waste on our planet. And that to me is a very good thing.”

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