Industry News | January 7, 2013

Can You Guess Dunkin's Next K-Cup Pack Flavor?

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Dunkin' Donuts is warming up to the new year by brewing a special opportunity for its Twitter followers to help Dunkin' Donuts reveal the newest flavor of Dunkin' Donuts K-Cup packs with the "Next Dunkin' K-Cup Pack Sweepstakes." The newest Dunkin' K-Cup pack flavor variety will be revealed following the promotion and will be available for a limited time at participating U.S. Dunkin' Donuts restaurants beginning in February.

Beginning today through January 11, followers of Dunkin' Donuts on Twitter (@DunkinDonuts) can tweet their guess daily for the brand's newest K-Cup pack flavor, using the designated hashtag #NextDDKCup. Throughout the sweepstakes, coffee beans covering the brand's Twitter header image will disappear in real-time according to the volume of tweets that contain the special #NextDDKCup hashtag. Eligible participants who enter, regardless of guessing the correct new flavor variety, have a daily chance to win one of three $50 Dunkin' Donuts mGifts, which can be used for all of their favorite menu items, including Dunkin' K-Cup packs. There is no purchase necessary and the sweepstakes is open to legal U.S. residents residing in the 50 United States, including the District of Columbia, who are 18 years of age or older.

"Through listening and engaging, we know that Dunkin' K-Cup packs are a fan-favorite among our passionate social media community," says Scott Hudler, vice president of Global Consumer Engagement for Dunkin' Brands. "Prior to offering Dunkin' K-Cup packs in 2011, they were one of the top product requests from social media and now our fans frequently ask about new flavor varieties. Inspired by this enthusiasm, we are excited to offer our Twitter followers a unique opportunity to unveil our newest Dunkin' K-Cup pack variety in real-time."

Dunkin' K-Cup packs, for use with Keurig K-Cup brewers, are perfect for coffee lovers looking to enjoy great-tasting Dunkin' Donuts coffee at home, one cup at a time, at just the touch of a button. Available exclusively at participating Dunkin' Donuts restaurants nationwide, and at participating Baskin-Robbins restaurants in California, Dunkin' Donuts K-Cup packs are offered in five popular flavors, including Original Blend, Dunkin' Decaf, French Vanilla, Hazelnut, and Dunkin' Dark Roast. Following the "Next Dunkin' K-Cup Pack Sweepstakes," Dunkin' Donuts will reveal its newest flavor, which will be available for a limited time at participating U.S. Dunkin' Donuts restaurants.