Industry News | April 25, 2013
Canadian Mexican Brand Plans to Hit 300 Units in 5 Years
Tom O’Neill, president of Quesada Franchising of Canada Corp., announced that Quesada Burritos and Tacos plans to significantly expand the chain after signing three additional Area Developer contracts.
The new contracts covering Toronto, Eastern Ontario, and Western Quebec in Canada, and will add a minimum of 90 new Quesada restaurants within the next five years.
“This brings to 150 the number of restaurants under contract and marks the halfway point in our goal to open 300 restaurants across Canada,” O’Neill says. “We are still seeking Area Developers for Western Canada and the Maritimes and expect to have these markets under contract by year’s end.
“We are not looking to be the fastest-growing or the largest chain,” he adds. “We want to be the first choice among consumers, and that means focus on quality and taste. And we want to be the first choice for franchisees and that means low cost, quality real estate, and profitable operations.
“Mexican is a market segment with burgeoning growth potential as Canadians continue their exploration and acceptance of international flavors,” he continues. “Canadians are discovering that Mexican flavors and peppers mean much more than hot sauce, cheap ground beef, and fake cheese. Our customers appreciate the fresh-made salsas and healthy choices we offer.”
Quesada is a Canadian-owned and operated, affordable, fast-casual restaurant chain with hands-on, ground-floor opportunities and established operating systems.
Quesada is a four-time winner of NOW Magazine’s BEST Awards.
Quesada first opened in 2004 and now operates four corporate restaurants and multiple franchise outlets.
The company expects to open about 300 franchised restaurants in the next five years. “Our game plan,” says O’Neill, “is to double in size every 12 months.”
Food & Beverage
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