Industry News | July 21, 2010

Canadians: Big Mac is Better than ...

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A recent study proves that Canadians have more in common than you may think when it comes to late-night cravings. It also seems some of them prefer satisfying those urges with a Big Mac sandwich rather than staying home to canoodle in the bedroom.

A sample survey conducted by Ipsos-Reid on behalf of McDonald’s Canada indicates that 33 percent of Canadians have visited McDonald’s in the wee hours for a Big Mac.

Not only do Canadians like visiting McDonald’s late at night, but five percent of the adult population, equating to more than 1.3 million people, when given the choice of having sex or eating a Big Mac said they would choose the iconic burger.

“Canadians are passionate people and it’s great to see we’re not shy about showing our love for the Big Mac,” says Joel Yashinsky, Vice-President, National Marketing, at McDonald’s Restaurants of Canada.

“This bond only grows stronger as more and more of our restaurants and drive-thrus are now open 24 hours so we can better satisfy our customers’ late-night cravings.”

In addition to being a popular destination after dark, according to the Ipsos-Reid study, McDonald’s also makes for a popular date-night venue. Sixty-four per cent of adult Canadians, if taken to McDonald’s on a first date, would go out with the person again. Even more surprising, seven per cent of the adult male population – equating to one million – indicated they would be so impressed that they would want the second date to also take place at McDonald’s.

The Big Mac jingle “Two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun” is also recognizable by 51 per cent of adult Canadians who have had a Big Mac. Interestingly enough, 22 percent of them, equating to more than 2.6 million, weren’t born when the jingle first gained notoriety in 1975.

While Canadians are fanatical about their love for the Big Mac, McDonald’s wants to know which iconic menu item Canadians are most passionate about, the Big Mac or the Quarter Pounder with Cheese sandwich.

The larger-than-life debate boasting two oversized burger balloons kicked off today in the exact longitudinal center of Canada, Landmark, Manitoba. Visit McDonald’s Canada’s Facebook page to watch the balloons live in real-time and cast a vote.