Industry News | May 28, 2011
Canadians Get Another Dose of Double Downs
Canada's most deliciously decadent and celebrated sandwich is back. After much anticipation, the Double Down will begin appearing at KFC restaurants across Canada, starting on June 1st, and will remain available while supplies last.
"Canadians have been craving the premium, meaty, satisfying taste of Double Down for months," says David Vivenes, senior marketing director, Yum! Restaurants Canada, which owns the KFC brand in Canada. "So, we had a word with the Colonel and the wait is finally over. We're officially bringing Double Down back for a limited time this summer, starting on June 1st, 2011."
When it launched in Canada for a limited time last fall, Canadians embraced the bunless wonder with enthusiastic glee. In fact, more than 1 million Canadian chicken connoisseurs "doubled down" during the five weeks the sandwich was available, and Double Down was named KFC Canada's best-selling new item ever.
Vivenes says that although Double Down won't begin being freshly prepared and served in KFC restaurants until June 1st, eager fans that can't wait for launch day will have a special opportunity to double down before anyone else in the nation.
On May 27th, 15 restaurants across the nation will serve Double Downs from noon to 2:00 p.m. only, while supplies last. To see if your city is among the chosen few, visit KFC.ca or click through on facebook at facebook.com/KFCCanada.
The KFC Canada Double Down still boasts two premium, juicy pieces of seasoned Original Recipe chicken, two pieces of bacon, two pieces of processed Pepper Jack cheese, and the Colonel's Secret Sauce. And, in a new twist, KFC Canada chefs have trimmed the sodium slightly (by about 10 percent) while still maintaining its trademark taste. Vivenes says the change is part of a company-wide initiative which has reduced sodium levels across the entire KFC menu by an average 20 percent in the past year.
"KFC fans told us they loved Double Down and they wanted it back in all its delicious glory, and they also asked us to keep all the indulgent flavour and reduce the sodium a little. We listened and we can't wait to see how everyone enjoys the new recipe that's available only in Canada," Vivenes says.
Vivenes says there are still no plans to make Double Down a permanent menu item, as Canadians have indicated that they enjoy it best as a special, limited-time addition to the current range of flavourful and innovative options at KFC.
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