Industry News | March 16, 2009

Canadians Reinvent the Big Mac

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Ask any Canadian to name a favorite combo and responses may range from hockey icons Don Cherry and Ron MacLean to Saturday Night Live’s Wayne and Garth to lunchbox staple peanut butter and jelly.

Now Canadians can enjoy another great combo in Canada for a limited time only with the launch of the Mac Snack Wrap. The latest menu item from McDonald’s combines all of the delicious toppings of a Big Mac sandwich in a handy, snack-sized tortilla.

The Mac Snack Wrap will be available at participating McDonald’s restaurants in Canada, from March 17 to May 18. This new menu item combines McDonald’s delicious 100 percent pure beef, Big Mac special sauce, lettuce, Cheddar and Monterey Jack cheeses, pickles, and onions on a warm flour tortilla for $1.89 plus applicable taxes.

While McDonald’s continues to provide its customers with quality menu choices and convenience, taste remains a driving force in the development of new products. The Mac Snack Wrap is the first time a beef option has been made available within the snacking category.

“Our customers have been lovin’ the Big Mac for over 40 years and now they can enjoy a snack version to refuel during the day,” says Brian O’Mara, CMO, menu management. “The Mac Snack Wrap has combined new and familiar flavors and is sure to satisfy the craving for a Big Mac while providing it in a portable snack-size at a great value.”

With long work days and more time spent commuting, Canadians continue to increase their frequency of eating on-the-go. According to an Ipsos Reid study, nearly two thirds of Canadians (63 percent) say they snack between meals and Canadian food trends forecasting suggest that snacking will replace courses and whole meals, making it necessary for food to become even more portable.

McDonald’s restaurants across Canada offer the following Snack Wrap varieties with crispy or grilled seasoned all-white chicken breast meat: Chicken Snack Wrap, Caesar Chicken Snack Wrap,and Spicy Buffalo Chicken Snack Wrap.