Industry News | September 20, 2010

Can't Decide Which Wendy's Meal to Get?

Wendy's is giving the standard quick-serve combo meal a boost by offering peak-season flavor and plenty of choices at a value price of $4.99.

Customers can now go to their neighborhood Wendy's and "Pick 2" by choosing a half-sized version of one of Wendy's four Garden Sensations salads, plus one of seven items from Wendy's menu.

"Since launching our four newly reinvented salads last month, we've seen a significant increase in salads sold, effectively doubling our volume compared to a year ago," says Ken Calwell, chief marketing officer for Wendy's. "We're building on the popularity of our new salads by letting customers 'Pick 2' without compromising on flavor or price. Wendy's is throwing down the gauntlet for the $5 quick service meal."

With Wendy's new offering, there are 28 possible combinations in total—almost enough for every day of the month. Customers can suit themselves by picking two ingredients from a long list of options: Apple Pecan Chicken Salad; Baja Salad; Spicy Chicken Caesar Salad; BLT Cobb Salad; Wendy's Jr. Bacon Cheeseburger; Wendy's rich and meaty chili; a Baked Potato; a grilled or spicy homestyle Chicken Go Wraps; and a Dasani bottled water, small Frosty, or any other small-size beverage.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.