Industry News | September 1, 2011
Capriotti’s Celebrates 35 Years With Video Contest
Capriotti’s Sandwich Shop, the leader in innovative and fresh sandwiches for 35 years, is asking its fans to show their love for their sandwiches through dance. A new application on Capriotti’s Facebook page will allow fans to upload a 35 second video of them doing a CAPpy Dance which is defined as the sudden, primal, and rhythmic exuberance one experiences after learning a visit to Capriotti’s is imminent.
Starting on September 1, participants will have three weeks to perfect and upload their personal CAPpy dance through the Facebook application. Capriotti’s Facebook fans will then have until October 3 to vote on their favorite video. Winners will be announced October 5. Prizes include a free small sandwich for all participants who entered a video. Five runner-ups will be awarded a prize. The grand prize for the best CAPpy dance will be “35 Years of Free Capriotti’s Subs” for the lucky winner.
“Capriotti’s has such great fans that we were looking for a fun way to celebrate our 35thanniversary with them,” says Ashley Morris, CEO of Capriotti’s. “We love how motivated and creative our customers are and this is why we wanted everyone to show us the little dances of joy they do when they decide they are going eating a Capriotti’s sub. We are excited to see people’s CAPpy Dances and engage all of our fans on the new Facebook app.”
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