Industry News | January 17, 2013

Capriotti's Connects Guests to New E-Mail Program

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Capriotti’s Sandwich Shop unveils its new e-mail club, CAPAddicts, for sub-craving fanatics that cannot get enough of the restaurant’s award-winning sandwiches.

Fans can sign up for bi-monthly e-mail updates, deals, and offers at any Capriotti’s location or online.

Just for signing up, sandwich lovers will receive a free upsize from a 9-inch to a 12-inch sub of their choice. 

Capriotti’s looks to embrace dedicated guests’ fixation with outstanding sandwiches by rewarding fans with free gifts, news, menu additions, and even birthday surprises.

The first step of a larger loyalty and rewards program, to be rolled out later this year, CAPAddicts will give Capriotti’s devotees more of what they love the most. The eClub will offer updates on Capriotti’s and its famous subs like The Bobbie, voted “Greatest Sandwich in America” by thousands of AOL readers and crafted with a mixture of hand-pulled light and dark turkey meat, cranberry sauce, homemade stuffing, and a touch of mayo on a freshly baked roll; the Capastrami, made with hot pastrami, Swiss cheese, Russian dressing, and cole slaw; and the hot Cheesesteak with premium grilled steak and melted white American Cheese.

CAPAddicts will also receive a sneak peak on promotions, exciting happenings, and events coming to stores nationally. 

“With the success of our local text clubs, we were inspired to offer a systemwide program that will deliver the latest news and deals to our fans in a quick and convenient way,” says Ashley Morris, CEO of Capriotti’s. “We love our CAPAddicts and are excited to bring them this great new way to connect and offer them our delicious Capriotti’s subs.”