Capriotti’s Sandwich Shop is starting March by giving away $100 gift cards to 10 lucky individuals. To be eligible for the giveaway, fans must follow @capriottis on Instagram and post a picture of any Capriotti’s sub with the hashtag #MyCapriottis between March 1and 31. Winners will be randomly selected no later than April 10and notified via comment on their Instagram post.

Capriotti’s has captured the hearts of turkey lovers for more than 38 years with their award-winning sandwiches. Their unique cooking concept combines nightly slow-roasted fresh turkey and the best quality meats and cheeses on fresh rolls. The shop’s national best-selling sandwich, the Bobbie, boasts a flavorful combination of homemade turkey, sweet cranberry sauce, stuffing, and a hint of mayo on a freshly baked roll. Other award-winning sandwiches include the Capastramimade with hot pastrami, Swiss cheese, Russian dressing, and topped with a helping of coleslaw and the Slaw Be Joe, which combines the flavors of roast beef, provolone cheese, Russian dressing, and coleslaw.

“We see our guests constantly posting pictures of their subs on Instagram, so we thought this would be a great way to say thanks for sharing your experiences!” says Ashley Morris, CEO of Capriotti’s. “The Instagram giveaway is just another way for us to connect with our fans through social media, a quickly growing medium for brands to interact with their loyal customers.”