Industry News | July 14, 2010
Capriotti's Gives Permission to Marry Its Sandwich
The “Marry A Bobbie” event comes on the heels of Capriotti’s new Las Vegas–area advertising campaign, “VoCAPulary,” which features a new Capriotti’s lexicon, including the concept of “Holy ‘Cap’-rimony,” wherein a love of Capriotti’s inspires customers to want to marry their sandwiches. Capriotti’s decided to take this concept one step further and encourage fans to publicly announce their loyalty through a marriage ceremony. Fans who choose to marry a Bobbie will receive a free 9-inch Bobbie, an official marriage certificate, and a wedding photo. Participants are encouraged to dress up as the bride or groom, and the fans with the wackiest wedding photo will receive free Bobbies for a year. The winning photo will be posted on Capriotti’s Facebook account.
“We think that the idea of ‘Holy ‘Cap’-rimony’ really speaks to the devotion of our customers in the Las Vegas market,” says Ashley Morris, CEO of Capriotti’s. “Marrying The Bobbie is the ultimate way for fans to show their love for our brand, and we want to give back to them as well by offering them a chance at a year’s supply of our signature sandwich. We hope all of our loyal patrons will join us for what is sure to be a lively and joyous occasion. Plus they’ll get a free Bobbie.”
The Bobbie features homemade oven-roasted turkey, whole cranberry sauce, stuffing, and mayo on a sub roll.
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