Industry News | October 3, 2013
Capriotti's "Save the Bobbies" Campaign Returns
Capriotti’s Sandwich Shop has reintroduced its “Save the Bobbies” initiative that will run at all eight Los Angeles locations through the month of October. In support of Breast Cancer Awareness month, Capriotti’s will donate 25 cents from every purchase of its popular sandwich, The Bobbie, to the National Breast Cancer Foundation.
Capriotti’s signature sandwich, The Bobbie, is made with its in-house roasted turkey, cranberry sauce, homemade stuffing, and a hint of mayo. To further support the cause, all Bobbie sandwiches will be wrapped in pink paper instead of the traditional dunnage to incorporate Breast Cancer Awareness Month’s iconic color. The purchase of this sub is an easy way for Los Angeles sandwich lovers to show their support for this worthy cause during the month of October.
“With breast cancer affecting so many people each year including members of the Capriotti’s family, it was only fitting to reincorporate it into our charitable efforts this year,” says Ashley Morris, CEO of Capriotti’s. “The National Breast Cancer Foundation has made such a huge impact, and we are excited to be partnering with them to raise awareness.”
Capriotti's “Save the Bobbies” initiative begins October 1 and concludes October 31 at all Los Angeles-area restaurants.
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