Industry News | April 30, 2014

Capriotti's Unveils First Official Mascot

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Capriotti’s Sandwich Shop debuted its newest friend, Robert Cole Turkey, last week during Capriotti’s 21st birthday party in Las Vegas. Robert Cole Turkey will serve as the growing brand’s ambassador at events and openings and spread the Capriotti’s message.

The expanding brand, which now has over 100 locations nationwide, is developing recognition with the help of the newly unveiled Robert Cole Turkey. The Capriotti’s mascot is one fashionable turkey, sharply dressed in a suit with red sneakers, he is sure to appeal to a large spectrum of fans from the young sandwich-lover to the business professional. The company’s new mascot is named in the likeness of its most famous sub and a fan-favorite, The Bobbie, made with in-house roasted turkey, homemade stuffing, cranberry sauce, and a hint of mayo and the Cole Turkey made with slow-roasted turkey, Provolone cheese, Russian dressing, cole slaw, and mayo.

“Robert Cole Turkey is a fun new way for us to connect with Capriotti’s loyal customers,” says Ashley Morris, CEO of Capriotti’s. “The Capriotti’s team had a great time with our fans at Robert Cole Turkey’s debut. We know guests will be anticipating his next surprise appearance.”

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