Industry News | July 10, 2013
Captain D’s Experiences 23 Consecutive Months of Growth
Captain D’s continued its record setting performance in the second quarter of 2013. Posting yet another quarter of positive same store sales increases, the 520-unit fast casual seafood chain has now marked 23 consecutive months of compounding sales growth.
As a result of the brand’s consistent sales success, Captain D’s is experiencing a heightened interest from multi-unit/multi-brand owners looking to diversify their existing restaurant portfolio. Moreover, the sales growth has sparked renewed interest in development from its existing franchise base.
“Captain D’s unit-level economics are very strong and provide our franchisees with best-in-class QSR returns,” says CEO Phil Greifeld. “Our current franchisees have shown strong dedication and interest in the growth of our brand.”
One existing franchisee in particular, Bill Townsend, has recently committed to adding four additional Captain D’s locations in Alabama and Tennessee. Townsend has been in the Captain D’s system for eleven years and is also a part of the brand’s President’s Advisory Council.
“The entire Townsend Family and Team is very excited about the direction of our great brand, Captain D’s, under the leadership of Phil Greifeld,” Townsend says. “We have recently executed a Multiple Market Development Agreement to develop 4 new Captain D’s to open over the next five years.”
Townsend Foods will be expanding the additional units in Murfreesboro, Tennessee, and Tuscaloosa, Alabama, where the family already has strong community ties with existing Captain D’s locations. Townsend Foods is represented by multiple generations of family members who strive for excellent customer service to create loyal Captain D’s guests.
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