Industry News | December 20, 2011

Captain D’s Taps TM Advertising for Rebrand

TM Advertising, a Dallas-based agency, was chosen by Captain D’s Seafood Kitchen as its new agency of record. TM has been assigned to help Captain D’s reinvigorate its brand, and will work with the company’s leadership to develop brand positioning and communications strategy for Captain D’s restaurants, which total more than 500.

What started out as a typical morning for TM Advertising finished with an agency-wide celebration, thanks to a few surprise guests. 

With a 9 a.m. conference call on the books, the TM team was prepared to answer some tough final questions, since the Captain D’s review was in its final stages. What they didn’t expect was for Captain D’s marketing team to burst into the conference room with champagne and breakfast, asking, “Will you be our agency?”

And, of course, TM said yes.

“As we accelerate innovation and enhance guest experience, it becomes more important than ever that we have a stellar agency partner to help us connect with consumers.” says Jonathan Muhtar, chief marketing officer of Captain D’s Seafood Kitchen.  

“After a diligent review of over 30 agencies, we decided that TM Advertising is the best fit due to their expert strategic thinking and focus on driving our business forward.”

“We are thrilled about our new partnership with Captain D’s Seafood Kitchen,” says Becca Weigman, president of TM Advertising. “They are looking to revitalize their brand, which is a challenge we recently faced. Captain D’s has an authentic passion for their products and their customers. We are looking forward to diving into their business (pardon the pun), and helping them solve their marketing challenges and grow their business.”

TM’s first campaign for Captain D’s is set to launch in early February.