Industry News | December 20, 2010

Capture Rudolph, Win a Blizzard at Dairy Queen

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Just before Santa takes to the night sky, Dairy Queenfans are invited to bring a real, living, breathing reindeer to participating Dairy Queenor DQ Grill & Chillrestaurants nationwide from 1 to 3 p.m. on Christmas Eve for a free Reindeer Bites Blizzard Treat.

A combination of toasted coconut, choco chunks, caramel, and pie crust pieces blended with creamy DQ vanilla soft serve, the new Reindeer Bites Blizzard Treat has been delighting DQ fans of all ages this holiday season as the December Blizzard of the Month.

“This is a special time of year and the perfect occasion to offer up a little magic to our customers with a festively fun promotion,” says Michael Keller, American Dairy Queen Corporation chief brand officer. “We’ve put out the call for fans to stop by with their reindeer to fuel up before the big night. We’re sure Dasher, Dancer, Prancer and even Rudolph are going to want to get in on this deal.”