Industry News | April 8, 2008
Caribou Coffee Adds Odwalla Beverages
“Giving our customers delicious drinks, no matter their choice of beverage, is very important to us,” said Kathy Hollenhorst, SVP of Marketing for Caribou Coffee. “This relationship is an excellent way to reach our active, on-the-go consumer with delicious and nutritious drink options.”
To determine which beverages would be available, Odwalla and Caribou Coffee identified the flavors that would meet the needs of the Caribou Coffee customer all day long—from early morning breakfast to an afternoon snack.
Odwalla juices and smoothies are currently available at Caribou Coffee stores. Each store will carry at least three Odwalla beverages and additional flavors will be available by individual store request.
At Caribou Coffee stores, Odwalla beverages will be sold primarily in 325mL packages and will be priced in line with other food service outlets. Odwalla will support the new Caribou Coffee partnership with digital media advertising in key markets and point-of-sale signage, as well as out-of-home advertising in select cities.
Food & Beverage
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