Industry News | March 1, 2006

Caribou Coffee Launches Multi-Media Promotion

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Beginning March 1, 2006, customers who purchase a qualifying beverage at any of Caribou Coffee's more than 400 stores in the U.S. will receive a code that can be entered online to participate in Caribou’s new instant win game. The promotion ends April 7, 2006. 31,833 prizes will be given away, including 1,000 iTunes music downloads or $1,000 on a Caribou Coffee Card.

Other prizes include 20 winners of 30 GB Apple iPods and 75 winners of a Caribou Coffee culinary tour where two one-pound bags of select coffees grown in the finest coffee growing regions from around the world are delivered to the winners' homes for three months. Forty winners will receive Caribou Coffee for a year with their choice of one pound of coffee delivered to their home each month.

This is the first national, multi-media advertising promotion for Caribou Coffee, the second largest non-franchised coffee house chain in the United States. The "Wake Up and Smell the Music" campaign will incorporate radio, print and online advertising as well as e-mail, in-store POP materials, messaging on receipts, and out-of-store flyers distributed via guerilla marketing in three of its largest markets: Chicago, Washington D.C. and Atlanta.

"I believe that Caribou Coffee and Apple are two of the strongest brands in the market today,” says Caribou Coffee CEO Michael J. Coles. “Both brands deliver a unique experience to customers in a fun, engaging and non-traditional way.”