Industry News | July 9, 2012

Caribou Coffee Sets Up Shop in Vienna, Virginia

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Caribou Coffee Company, Inc. announced the latest addition to its Washington, D.C. area family: a new coffeehouse located in Vienna, Virginia, in Fairfax County. With this opening, Caribou Coffee will introduce its distinctive beverages and warm and inviting coffeehouse environment to the Vienna area for the first time.

Caribou Coffee's Vienna coffeehouse, which is located at 332 Maple Ave. East, officially opened its doors on Friday, July 6, 2012, and will celebrate its arrival in the community with an exciting Grand Opening event Saturday, July 14 from 5-8 p.m.

"We're thrilled to be kicking-off year two of new store growth by introducing our unique offering to the Vienna, Virginia, community," says Alfredo Martel, senior vice president of marketing and product management. "We're projecting a 10-12 percent increase in new coffeehouse openings throughout 2012, so joining a vibrant community like Vienna, where fans may not have had a chance yet to sample the differentiated Caribou experience, feels like a great place to start." 

Like all Caribou locations, the new coffeehouse will provide fans with a comfortable and cozy coffeehouse experience that is authentic to the Vienna community, including decor inspired by the neighborhood, such as a theatrical, Vienna-themed community table and "Grand Poobah" chair. The community table is designed to foster friendship by bringing guests together in the central hub of the store.

To mark the opening of this new location and reward fans with an extraordinary social media experience, Caribou Coffee has also launched its first-ever "Tweet-to-Win Free Drinks For a Year Sweepstakes," which offers fans from the Vienna community the chance to win a year's supply of free Caribou beverages.

To participate in the sweepstakes, Caribou Coffee fans can simply show their excitement for the new location by tweeting with the hashtag #CaribouVienna during the contest period, which ends on July 13, 2012. Fans can also find out more about the contest and the Vienna location by visiting the coffeehouse today.

Additionally, Caribou will be distributing vouchers good for one free coffee of the day to fans throughout the Vienna area. Five "Tweet-to-Win Free Drinks For a Year Sweepstakes," winners will be announced at a special Grand Opening event at Caribou Coffee in Vienna on July 14, 2012.