Industry News | August 4, 2011
Caribou Expands With Consumer Packaged Goods
Caribou Coffee announced today its partnership with CROSSMARK, a leading sales and marketing services company in the consumer packaged goods (CPG) industry, to assist Caribou with the expansion of its packaged coffee business.
"Growing our CPG business remains a top priority, as we continue on our path to becoming a leading, multi-channel coffee company,” says Mike Tattersfield, president and CEO of Caribou Coffee. “Partnering with CROSSMARK will help accelerate Caribou’s growth within this channel of business, and expand the national reach of our brand.”
Already the second largest specialty coffeehouse operator in the U.S., Caribou is rapidly expanding in grocery and mass merchandise retailers nationwide, including Safeway, SUPERVALU, Hy-Vee, Harris Teeter, Target, and the recent addition of Publix in early 2011.
CROSSMARK has a national sales organization servicing more than 800 direct buying retailers and 365,000 retail outlets throughout the U.S.“We are very much looking forward to working with Caribou in supporting the continued growth of their business,” says Todd Mitchell, executive vice president at CROSSMARK.
“We are excited to leverage CROSSMARK’s expertise in grocery, as we build on the success of our current multi-channel presence and grow our distribution footprint,” says Hank Suerth, senior vice president of commercial business at Caribou Coffee.
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