Industry News | January 6, 2014

Caribou Rings in New Year with New Loyalty Program

Caribou Coffee announces the launch of its new loyalty program, Caribou Perks, created to enhance the overall guest experience at Caribou coffeehouses nationwide and reward the brand's passionate fans. Through this program, Caribou guests will be able to enjoy their favorite Caribou menu items and earn perks along the way. Rewards can be everyday items, special treats, or great offers from Caribou.

 

Joining the Caribou Perks program is easy: guests can simply text "ENROLL" to 65017* or visit the brand's website to participate. Those who join the program and complete all the optional questions in their online profile will be rewarded with a free medium beverage of their choice, perfect to pair with any of Caribou's array of menu items such as a breakfast sandwich or baked good.

 

"After a successful pilot for Caribou Perks at select Caribou Coffee locations, we are excited to announce the full rollout of the new loyalty program," says Mike Tattersfield, president and CEO of Caribou Coffee. "Our guests are extremely loyal and passionate about our product offerings, and so we are thrilled to be able to reward them for simply being our fans. We believe this program will enhance the guest experience and is the perfect complement to our premium menu items and warm coffeehouse environment."

 

All Caribou Perks rewards will be available for use for seven days from the date that they are first received. Fans can easily view their rewards by signing into their online accounts at any time. If guests are currently opted into the company's email or text communication, they will receive a notification when they have earned a reward, and those rewards will be waiting for them at the register. Guests won't need to track points, levels, or status, Caribou Perks rewards will always be a surprise.