Industry News | September 30, 2008
Caribou Rolls Out Coffee Milk in Twin Cities
The week of Sept. 29, Kemps Caribou Coffee Milk will be available in most Twin Cities supermarkets. The 10.5-ounce bottles of Kemps Caribou Coffee Milk will retail for a suggested price of $1.49 per bottle, and are targeted at busy moms, college students and business professionals who often need a boost of energy to keep up with their action-packed schedules, but want the great nutrition of milk.
"Since we released Kemps Caribou Coffee Ice Cream more than two years ago, Twin Cities ice cream lovers have licked up more than 16 million scoops of it," says Rachel Kyllo, vice president of marketing for Kemps. "Based on our positive ice cream partnership, we're excited to introduce new Kemps Caribou Coffee Milk to consumers."
"Our goal with Kemps Caribou Coffee Milk is to provide consumers with a delicious tasting beverage that helps them wake up easier in the morning and finish the day stronger," said Michael Tattersfield, CEO of Caribou Coffee Company.
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