Industry News | June 21, 2005
Carl’s Jr. Expands Menu With New Sandwich
For two decades, Carl's Jr.® has been famous for its longtime favorite burger, the Western Bacon Cheeseburger®. Over the past 20 years, the popular menu item developed a loyal following and helped put the chain on the map. Next came the Double Western Bacon Cheeseburger(TM) and the Western Bacon Six Dollar Burger(TM). Starting today, the best in the west now includes the Western Bacon Charbroiled Chicken Sandwich(TM).
Made with the classic Carl's Jr. charbroiled chicken breast filet, this new sandwich packs the same punch that made the Western Bacon Cheeseburger a faithful favorite. The Western Bacon Charbroiled Chicken Sandwich features a charbroiled chicken breast filet topped with two strips of crispy bacon, sliced American cheese, and a generous portion of onion rings. The sandwich is slathered with Carl's Jr.'s famous barbecue sauce, imparting the signature flavor guests have come to love on all the chain's western sandwiches.
"Like its famous burger siblings, the Western Bacon Charbroiled Chicken Sandwich is a cult classic in the making," says Brad Haley, executive vice president of marketing for Carl's Jr. "It was a logical marriage to pair our great-tasting charbroiled chicken breast filet with the unique flavors of our western burgers. This sandwich offers the same distinctive flavor that made the Western Bacon Cheeseburger an icon, and there's no doubt that young, hungry guys and gals will crave it just as much."
Participating Carl's Jr. restaurants will offer the Western Bacon Charbroiled Chicken Sandwich at a suggested retail price of $3.99.
Food & Beverage
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