Industry News | July 15, 2014

Carl’s Jr., Hardee’s Flip the Switch for Healthy Menu

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It’s no secret: Carl’s Jr. and Hardee’s menus are well known for its indulgent Thickburgers, Made from Scratch Biscuits, and Hand-Scooped Ice Cream Shakes. It’s also no secret, though not-so-well-known, that the home of the Thickburger offers alternate lighter menu selections that enable guests to “Low Carb It, Veg It, or Trim It.”

Carl’s Jr. and Hardee’s launched their Other Side websites, featuring their not-so-secret menu of lower-carb, lower-calorie, and lower-fat options. The Other Side sites are literally the backwards version of Carl’s Jr. and Hardee’s’ current brand site URLs.

“Our Other Side menus highlight a wider variety of Carl’s Jr. and Hardee’s’ premium quality, delicious food options,” says Brad Haley, chief marketing officer of CKE Restaurants Holdings Inc., parent company of Carl’s Jr. and Hardee’s. “Many fast food places have secret menus that are typically reserved for indulgent versions of their standard menu. Since Carl’s Jr. and Hardee’s already are known for delicious indulgence, our not-so-secret Other Side menu calls attention to our menu items that not only fill you up and taste great, but also provide alternatives to guests looking to trim calories, carbs, and/or fat.”

The Other Side menu at Carl’s Jr. and Hardee’s features a variety of Charbroiled Turkey Burgers all under 500 calories; Charbroiled Chicken options; lettuce-wrapped beef burgers such as the Low Carb Thickburger that features 38 grams of protein; and vegetarian options, among others.

“All the menu items on the Other Side have been around for a while, such as our award-winning line of Charbroiled Turkey Burgers, which were an industry first,” Haley says. “We’re just presenting them in a new and consolidated way to generate more awareness about our healthier options. The selections have always been available for view on our brand menu sites under the Better for You menu tab.”

The reverse sites were created by Carl’s Jr. and Hardee’s advertising agency 72andSunny.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.