Industry News | June 19, 2014

Carl’s Jr., Hardee’s Sweeten Up Breakfast

Carl’s Jr. and Hardee’s introduced new Made from Scratch Cinnamon Pull-Aparts, coming to restaurants June 23. The cinnamon-sugar breakfast treat features the chains’ award-winning Made from Scratch Biscuit dough, shaped into eight bite-sized pieces, rolled in cinnamon-sugar, baked together and finished with a drizzle of icing.

“Our famous Made from Scratch Biscuits have become synonymous with breakfast over the years. So, we began to explore other treats using that one-of-a-kind dough that we mix up from scratch every morning and Cinnamon Pull-Aparts were born,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “Each Cinnamon Pull-Apart starts with eight bite-sized pieces of freshly prepared, raw biscuit dough that our biscuit makers make by hand each morning. We roll the dough balls in cinnamon and sugar and bake them together until they’re golden brown and the cinnamon sugar melts into a delicious, gooey consistency. Then, after we drizzle white icing over them, they are as irresistible as they are fun to eat. Our guests have told us that the Cinnamon Pull-Aparts not only taste great, but being able to pull off eight individual pieces that are each coated in cinnamon-sugar and icing makes for an eating experience that is worth savoring.”

The Made from Scratch Cinnamon Pull-Aparts are available starting at $0.99 each, in a 2-pack for $1.79, or in a combo meal with Hash Rounds and choice of drink starting at $2.49. Prices may vary by location.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.