Industry News | August 7, 2001
Carl's Jr. and MLBPA Make a Great "Combo"
The Anaheim, CA, based company will deliver a five-part promotional series that breaks August 13, and runs through September, featuring San Francisco Giants players on "bobble-head" figures and facsimile autographed baseballs produced by MLBPA licensee, Fotoball. Carl's Jr. will offer its customers each featured product for $3.99 with the purchase of a Combo meal and $4.99 alone.
"Carl's Jr. has recognized the power of the players to build consumer traffic and drive repeat business," said Judy Heeter, MLBPA director of business affairs and licensing. "We know that fans in northern California will love this promotion."
"Sports bobbleheads are a huge collectable right now. Carl's Jr. is excited to have this exclusive set of bobbleheads of Barry Bonds, JT Snow, Jeff Kent and Dusty Baker along with the facsimile autographed team baseball for our guests and Giants fans. This promotion will bring fans back week after week to complete their set." Said Renae Scott, Director of Regional Marketing for Carl's Jr. Restaurants.
Carl's Jr. started with one hot dog stand in Los Angeles in the 1940's, and now has restaurants in 13 Western states, Mexico, Guam, Malaysia, and the Philippines. Today there are more than 900 Carl's Jr. restaurants in the United States.
The Major League Baseball Players Association (www.bigleaguers.yahoo.com) is the collective bargaining representative for all professional baseball players of the National League and the American League and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League Baseball Players. On behalf of its members, it operates the Players Choice licensing program and Players Choice Awards events, which benefit children through the Major League Baseball Players Trust for Children, a charitable foundation established and run entirely by Major League Baseball Players.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems