Industry News | August 7, 2001

Carl's Jr. and MLBPA Make a Great "Combo"

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Carl's Jr. is teaming up with Major League baseball players in a consumer promotion to drive sales of its popular Combo meal throughout Northern California, including San Francisco, Salinas/Monterrey, Fresno and limited locations in Sacramento.

The Anaheim, CA, based company will deliver a five-part promotional series that breaks August 13, and runs through September, featuring San Francisco Giants players on "bobble-head" figures and facsimile autographed baseballs produced by MLBPA licensee, Fotoball. Carl's Jr. will offer its customers each featured product for $3.99 with the purchase of a Combo meal and $4.99 alone.

"Carl's Jr. has recognized the power of the players to build consumer traffic and drive repeat business," said Judy Heeter, MLBPA director of business affairs and licensing. "We know that fans in northern California will love this promotion."

"Sports bobbleheads are a huge collectable right now. Carl's Jr. is excited to have this exclusive set of bobbleheads of Barry Bonds, JT Snow, Jeff Kent and Dusty Baker along with the facsimile autographed team baseball for our guests and Giants fans. This promotion will bring fans back week after week to complete their set." Said Renae Scott, Director of Regional Marketing for Carl's Jr. Restaurants.

Carl's Jr. started with one hot dog stand in Los Angeles in the 1940's, and now has restaurants in 13 Western states, Mexico, Guam, Malaysia, and the Philippines. Today there are more than 900 Carl's Jr. restaurants in the United States.

The Major League Baseball Players Association (www.bigleaguers.yahoo.com) is the collective bargaining representative for all professional baseball players of the National League and the American League and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League Baseball Players. On behalf of its members, it operates the Players Choice licensing program and Players Choice Awards events, which benefit children through the Major League Baseball Players Trust for Children, a charitable foundation established and run entirely by Major League Baseball Players.