Carl's Jr. and MLBPA Make a Great "Combo"

Carl’s
Jr. is teaming up with Major League baseball players in a consumer
promotion to drive sales of its popular Combo meal throughout Northern
California, including San Francisco, Salinas/Monterrey, Fresno and limited
locations in Sacramento.

The Anaheim, CA, based company will deliver a five-part promotional series
that breaks August 13, and runs through September, featuring San Francisco
Giants players on “bobble-head” figures and facsimile autographed baseballs
produced by MLBPA licensee, Fotoball. Carl’s Jr. will offer its customers
each featured product for $3.99 with the purchase of a Combo meal and $4.99
alone.

“Carl’s Jr. has recognized the power of the players to build consumer
traffic and drive repeat business,” said Judy Heeter, MLBPA director of
business affairs and licensing. “We know that fans in northern California
will love this promotion.”

“Sports bobbleheads are a huge collectable right now. Carl’s Jr. is
excited to have this exclusive set of bobbleheads of Barry Bonds, JT Snow,
Jeff Kent and Dusty Baker along with the facsimile autographed team
baseball for our guests and Giants fans. This promotion will bring fans
back week after week to complete their set.” Said Renae Scott, Director of
Regional Marketing for Carl’s Jr. Restaurants.

Carl’s Jr. started with one hot dog stand in Los Angeles in the 1940’s, and
now has restaurants in 13 Western states, Mexico, Guam, Malaysia, and the
Philippines. Today there are more than 900 Carl’s Jr. restaurants in the
United States.

The Major League Baseball Players Association (www.bigleaguers.yahoo.com)
is the collective bargaining representative for all professional baseball
players of the National League and the American League and serves as the
exclusive group licensing agent for commercial and licensing activities
involving active Major League Baseball Players. On behalf of its members,
it operates the Players Choice licensing program and Players Choice Awards
events, which benefit children through the Major League Baseball Players
Trust for Children, a charitable foundation established and run entirely by
Major League Baseball Players.

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