Industry News | January 11, 2006

Carl's Jr. Crosses the Border With New Jalapeno Burgers

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Taking advantage of Americans' increasing taste for hot, spicy foods, Carl's Jr. is introducing the new Jalapeno Burger.

The burger is also the chain's first to be introduced in three sizes: as a classic Six Dollar Burger(TM) featuring almost a half-pound of 100 percent Angus beef, or as smaller single or double versions.

"Not that long ago the idea of making a burger with jalapenos on it would have been rejected because of its limited appeal," said Brad Haley, Carl's Jr. executive vice president of marketing. "But things have changed dramatically in a fairly short time. Salsa is America's favorite condiment, surpassing ketchup several years ago now, and Carl's Jr. has found success in recent years with a variety of spicy burgers, chicken sandwiches and breakfast burritos, so the time seemed right."

The chain also realized there was specific interest in a jalapeno burger in part because restaurant employees observed customers topping their burgers with jalapenos from the restaurants' salsa bars, creating their own makeshift versions of a burger with bite.

"But it isn't just about the heat," added Haley. "Any burger also has to taste great to make it on our menu and this one is awesome. In addition to a generous helping of pickled jalapenos, the burgers are made with pepperjack cheese and our famous, creamy-yet-zesty Santa Fe sauce."