Industry News | May 5, 2008
Carl's Jr. Debuts Jalapeño Chicken Sandwich
By combining the spicy success of the Jalapeño Burger and Jalapeño Six Dollar Burger with the juicy flavor of its marinated and charbroiled chicken breast sandwiches, Carl’s Jr. extends its history of product innovation in the quick-service restaurant industry.
“When we originally introduced the Jalapeño Burger more than two years ago, it became such a hit with our guests that it became a permanent menu item and several of our competitors subsequently tried to introduce similar products of their own,” says Brad Haley, executive vice president of marketing, for Carl's Jr. “Since that time, we have received so many guest requests for that great taste combination of jalapeños, Pepperjack cheese, and our famous Santa Fe sauce on our charbroiled chicken breast fillets that we decided to make it a stand-alone menu item of its own. Apparently, Carl’s Jr. customers really enjoy the burn, especially when it tastes so good going down.”
Peppers are not the only things that make the Jalapeño Chicken Sandwich spicily delicious. The charbroiled chicken breast is sandwiched between two seeded buns and Pepperjack cheese along with tomatoes, lettuce, onions, and Carl’s Jr.’s signature Santa Fe sauce.
The Jalapeño Chicken Sandwich will sell à la carte for $3.99 or as part of a combo meal for $5.99, which includes fries and drink of choice, essential for taming the heat. Prices may vary.
Food & Beverage
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